II. Fad or Friend: Digital Detox
In my last post , I wrote about how feel and gesture are going to be important for marketing. In this installment of the Fad or Friend series, I'm doing a U-turn of sorts. Because this post is on the fad "digital detox" or being unplugged. So as marketers, should we just ignore the fad? I would think not. Fads are waves meant to be ridden. Don't spend much on it, but see how you can use it. Lately, people have been disconnecting from their devices. Some have deleted Facebook and other apps which earlier kept people glued to their screens. As a part of some Yammer groups within the company I worked in, I saw a conscious change in people as they tried de-digitizing themselves - they bought printed books over ebooks, subscribed to newspapers instead of news websites (something I prefer doing myself), subscribed to cable instead of streaming services, not checking e-mails/whatsapp or text messages, etc during vacations and weekends, and using devices ...
