Fad or Friend?
It's a weird habit of mine, I'll admit. I like watching Keynotes.
I enjoy watching CEO Keynotes from events organized by large companies - Apple, Google, IBM, SAP, Tesla, etc. Watching keynotes gives me a fairly decent idea about the direction the organization is heading in.
Sometimes, I watch them because I've worked in some of these companies, and I'm curious about the organization's progress. It can be considered a very important source of information about the company.
And as I've been following these companies, large trends have emerged not just in the way they work or the products they sell, but also in the way they go about marketing and selling their products and services.
So, I decided to put together my take on marketing trends. Some may be a Fad and I think would die out quickly; some may be a friend and something to adopt.
Stay tuned for the first installment of Fad or Friend coming up in my next blog post!
I enjoy watching CEO Keynotes from events organized by large companies - Apple, Google, IBM, SAP, Tesla, etc. Watching keynotes gives me a fairly decent idea about the direction the organization is heading in.
Sometimes, I watch them because I've worked in some of these companies, and I'm curious about the organization's progress. It can be considered a very important source of information about the company.
And as I've been following these companies, large trends have emerged not just in the way they work or the products they sell, but also in the way they go about marketing and selling their products and services.
So, I decided to put together my take on marketing trends. Some may be a Fad and I think would die out quickly; some may be a friend and something to adopt.
Stay tuned for the first installment of Fad or Friend coming up in my next blog post!
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